Top 10 Tips to Boost Productivity for Cafe with Self Ordering Kiosk System
- EPOS Expert
- 3 days ago
- 5 min read
In today's bustling cafe landscape, efficiency is key. Customers are not only looking for quality food and beverages but also for a quick, pleasant experience. A self-ordering kiosk system can be a game-changer. This technology simplifies the ordering process, enhances customer satisfaction, and ultimately increases sales. In this blog post, we will explore 10 practical tips to maximize your cafe's productivity with a self-ordering kiosk system.
Understand Your Customer Base
Before introducing a self-ordering kiosk, it’s essential to know your customers better. What do they love? What challenges do they face when ordering? Start by gathering feedback through surveys or casual chats.
For instance, if 70% of your customers prefer customizing their coffee drinks, your kiosk should allow for easy customization options. Understanding these preferences can help you design an experience that resonates with your customers, encouraging them to use the kiosk more.
Focus points
Kiosk ordering must be straightforward for any user
The placement of the Kiosk machine should not obstruct the flow
How many Kiosk machines do you need to handle the volume
Similar customer experience while using the kiosk
Costing an ROI to employ a self-service kiosk solution
Choose the Right Self Ordering Kiosk System
Choosing the right kiosk is crucial for success. Not every kiosk will meet your needs. Look for a system that is straightforward to use and integrates seamlessly with your existing point-of-sale (POS) system to minimize errors.
For example, if the kiosk offers a user interface with images and a straightforward navigation system, you may see a 20% increase in customers opting to order through it. Also, ensure the vendor provides responsive customer support for any glitches that might arise.
Focus points
Your first choice is always the existing module that integrates with the POS system
Easily fit into your floor plan, such as a wall mount, a stand, or a table top
Hardware and licensing costs must be competitive for you to scale
Avoid proprietary and embrace kiosk solutions agnostic to the hardware
An online marketplace is the last choice in your list if you think about the after-sales support.
Kiosk systems that are integrated with the kitchen operation is a better choice
Optimize Menu Display
The menu displayed on your kiosk greatly influences customer decisions. Use high-resolution images and clear, enticing descriptions for each item. Organize the menu logically—group similar items together and make sure your daily specials stand out.
Statistics show that menus with attractive images can increase sales by up to 30%. Consider including seasonal favorites or limited-time promotions to create urgency and engagement.
Focus points
Identify your best-selling products that bring in repeat customers
Dynamic menu display governed by a pre-defined schedule time
Seasonal products keep the frequent customer fresh
Consider a product bundle, such as a set meal
Invest in a good-quality photo so that your menu can sell itself
Allow customers to place orders for simple items while the waiter handles complex menu items, boosting peak-hour table turns and customer experience.
Train Staff on Kiosk Operations
Despite the ease of use of self-ordering kiosks, your staff should still be well-trained on their functionalities. This ensures they can assist customers effectively. Host training sessions on troubleshooting common issues to reduce downtime and keep customers happy.
A well-prepared team can resolve inquiries quickly. For example, if staff members can resolve issues on the spot, it could lead to a 15% decrease in wait times during busy hours.
Focus points
Leverage the POS vendor to provide training to the staff
Define a clear and concise SOP for the operational staff
Assign a champion in the team as an internal technical support resource
Create a training video to give to new staff for self-learning
Get support from the POS vendor for more complex technical issues to ensure business continuity
Encourage Customer Engagement
Engaging customers through the kiosk can lead to repeat business. Implement a loyalty program accessible via the kiosk. For instance, offer a free drink after every fifth purchase, prompting customers to return.
In addition to promotions, utilize the kiosk to collect feedback after customers complete their orders. This helps you continually refine the customer experience based on actual preferences and pain points.
Focus points
Define a clear business objective before starting to engage with the customers.
Ensure the kiosk software offers flexibility for various workflows.
Focus on instant rewards and justification to grow the customer base before considering customer loyalty.
Choose a customer engagement method with minimal touchpoints.
Minimize third-party integration for faster program rollout and cost savings.
Ensure a consistent customer experience across all selling channels.
Rewardly Voucher, Store Credits, Loyalty Points, and Packages are available across Rewardly POS, QR ordering, and Kiosk.
Streamline Payment Options
One of the most significant benefits of self-ordering kiosks is the variety of payment options they can support. Ensure your kiosk accepts different payment methods—credit cards, mobile payments, and gift cards.
Research indicates that cafes providing multiple payment options experience a 25% increase in customer satisfaction. Add contactless payment options to speed up transactions while enhancing safety, especially during busier times.
Focus points
Choose a reliable payment gateway to ensure an optimal customer experience.
Including credit card and e-wallet payments is essential for Singapore F&B businesses.
Ensure an automated refund workflow. A payment gateway without refund capability can create a significant operational obstacle and a poor customer experience.
Allow your customers to pay with store credits or loyalty points.
SoftPOS is the latest payment technology designed for the future.
Monitor and Analyze Data
Utilizing the data generated by your self-ordering kiosks can unlock significant insights. Monitor trends in customer behavior, top-selling items, and peak ordering periods.
Using this data can lead to more informed decisions—like adjusting staffing during peak hours or revising the menu based on what sells best. For example, if data reveals that smoothies sell 40% more in the summer, consider running a seasonal promotion.
A kiosk is an effective channel to capture rich data crucial for the business to make strategic planning.
Maintain the Kiosk Regularly
Keeping your self-ordering kiosk well-maintained is vital for its efficiency. Schedule regular check-ups to clean screens, update software, and fix any technical issues.
A kiosk in good working condition boosts customer confidence. Customers are less likely to use a broken or dirty kiosk. Regular maintenance not only improves functionality but also enhances your cafe's reputation.
Promote the Kiosk to Customers
To maximize the use of your self-ordering kiosk, actively promote it. Use clear signage within your cafe to highlight the benefits, such as faster service or customizable options.
Consider offering a small discount to customers who choose the kiosk method to encourage hesitant customers to try it. A promotion like "10% off your first kiosk order" can encourage usage and help you assess the difference in order volume.
Focus point
Offer a sign-up reward or a discount promotion for kiosk users to encourage self-ordering.
Provide an omnichannel ordering and reward experience to the shopper.
Ensure accuracy and ease of use when the customer orders from the kiosk.
Offer multiple kiosks to minimize customer waiting time.
Gather Feedback and Iterate
Finally, never stop collecting feedback about the kiosk system. Listening to both customers and staff will help you make necessary adjustments.
Be flexible and ready to modify aspects such as the menu or user interface based on real-time feedback. With a commitment to continuous improvement, you can establish an environment that strengthens productivity and customer loyalty.
It is vital to ensure the kiosk keeps up with customer preferences and adapts to current shopping trends.
Wrapping Up
Integrating a self-ordering kiosk system into your cafe can be transformative for both productivity and customer satisfaction. By understanding your customers, choosing the right technology, and continuously refining your approach, you can create a compelling and enjoyable ordering process.
The ultimate goal is to leverage this technology not just for convenience but to elevate the overall experience. With these 10 tips, you will be well on your way to enhancing your cafe's operations and keeping your customers coming back for more.