LoyaltyOS

Loyalty points programme / Singapore

Make the first reward
the start of more.

Flexible points. Meaningful rewards. More reasons to return.

Build a customer loyalty programme around your members, their spending and the behaviours you want to encourage. Welcome them with value today, then nurture trust and brand engagement over time.

Rewardly illustration of a customer receiving loyalty points on a phone
Illustrative point award. Your programme sets its own earning rates.

Your business. Your reward logic.

Earn and burn.
On your terms.

An earn-and-burn loyalty programme lets customers collect points from qualifying activity and exchange them for rewards. Rewardly gives you highly customisable parameters, so the scheme can reflect more than a single spend-to-points rate.

Membership tier

Give your VIPs more.

Set point benefits for specific membership levels, making the value of moving up clear to customers.

Spending amount

Make every qualifying purchase count.

Shape earning around eligible spend and the purchase thresholds that fit your business.

Visit frequency

Turn repeat visits into a habit.

Recognise how often customers return, with a reward scheme built around the rhythm of your business.

Last visit

Give customers a reason to reconnect.

Use time since the last visit to shape relevant incentives for the customer relationship.

Specific item purchase

Reward the products that matter.

Build earning rules around selected purchases, whether you want to encourage discovery or recognise a favourite.

Behaviour & engagement

Look beyond the receipt.

Include supported engagement activities in your programme. Define what qualifies and how it is recorded before launch.

Choose the conditions that serve your programme. Agree earning rates, eligibility, time periods and supported rule combinations during setup, then explain them clearly to members.

A worthwhile beginning

Start with value.
Grow into loyalty.

Customers need a clear reason to take the first step. Make the initial exchange worthwhile, then earn the next visit through the experience your brand delivers.

01 / Welcome points

A thank-you for joining.

Delight new customers with welcome points. Show them what those points can help them reach, so membership feels useful from the beginning.

Keep the joining offer simple: who qualifies, what they receive and how they can use it.

02 / Membership bonus

More value in becoming a member.

Encourage the purchase of membership with bonus points. Connect the membership price and included benefits to rewards your customers genuinely want.

Make the fee, bonus and redemption terms clear before customers decide to join.

The transaction opens the door. The relationship gives them a reason to stay.

Follow the first reward with thoughtful service, relevant engagement and attainable goals. Let your team explain the next benefit and help customers discover something they will enjoy.

Their points. Their choice.

A favourite dish.
A familiar drink.
A little keepsake.

Give accumulated points a destination customers can look forward to. Offer a selection of rewards instead of asking everyone to want the same thing.

Food they love

Let members work towards a favourite meal, snack or treat from your selected reward menu.

A drink worth returning for

Turn points into a coffee, tea or another eligible drink that fits their routine.

Something to keep

Offer a souvenir or branded merchandise as an alternative to food and drink rewards.

Reward selection, point costs, availability and fulfilment terms are set by your business. These are programme ideas, not a standard reward catalogue.

Rewardly reward redemption example showing a points voucher and a free drink rewardEnlarge image
Rewardly example screen. Offers shown are illustrative, not live promotions.

Part of the Rewardly experience

Connect the purchase
with the next reward.

Rewardly LoyaltyOS connects loyalty points with Rewardly POS and supported CommerceOS channels, with real-time earning and redemption. Customers can use supported self-service journeys to explore rewards.

Make ordering rewarding

Bring loyalty into your enabled digital ordering journey.

Explore QR ordering

Keep the counter connected

Build a joined-up customer experience with Rewardly POS.

Explore Rewardly POS

Build a programme people understand

Simple for customers.
Considered for your business.

  1. Choose the behaviour

    Start with the outcome: joining, repeat visits, a selected purchase or meaningful engagement.

  2. Make the value clear

    Explain what earns points and offer achievable rewards with transparent terms.

  3. Review and refine

    Review participation and reward use alongside programme cost. Adjust the offer around what customers value.

Your business. Your workflow.

See how it all
comes together.

Bring your menu, your busiest service scenario and your questions. Let’s walk through them in Rewardly.

Book your walkthrough

Good questions

A little more clarity.

What is an earn-and-burn loyalty programme?

Customers earn points through qualifying purchases or activities, then redeem those points for eligible rewards. A clear scheme explains how points are earned and what customers can choose in return.

Can Rewardly customise loyalty points by membership tier and spend?

Yes. Rewardly supports highly customisable point schemes based on membership tier and spending amount. Set the eligible member groups, earning parameters and supported rule combinations for your programme.

Can earning rules consider visit frequency, last visit or specific purchases?

Yes. Your loyalty scheme can use behavioural parameters such as visit frequency, time since the last visit and purchases of specific items. Confirm the measurement periods and exact combination of conditions during setup.

Can I give new customers welcome points?

Yes. Welcome points can make joining worthwhile for a new customer. Define who qualifies, the point award and the redemption terms, then communicate the offer clearly.

Can a paid membership include bonus points?

Yes. You can encourage membership purchases with bonus points. Explain the membership fee, included benefits, bonus eligibility and how the points can be redeemed before the customer joins.

What can members redeem loyalty points for?

Members can choose from the rewards your business makes available, such as favourite food, drinks or souvenirs. Your programme defines the eligible selection, point costs, availability and fulfilment terms.

Can a loyalty programme encourage more than spending?

Yes. Design your programme around repeat visits, product discovery and supported brand-engagement activities as well as spending. Agree how each activity qualifies and is recorded, rather than assuming every behaviour is automatically tracked.

How do loyalty points work with membership tiers?

Membership tiers identify customer groups and their benefits; points provide a reward currency. Combining the two lets your programme offer different point benefits to eligible tiers while keeping the customer journey understandable.